Ad Age : reported that Viagra, Cialis Pull Out of the NFL as Patents End

The perfect audienceAmong pharma brands, Viagra was the biggest investor in NFL inventory last season, followed directly by Cialis. A Viagra ad of the sort NFL viewers aren't likely to see any more. "Once a generic gets in the mix, that usually spells the end of any direct-to-consumer advertising for the legacy brand," said one ad sales exec. All told, Cialis in 2016 spent a little more than $130 million on national TV inventory, on par with Viagra. From a demographic standpoint, the NFL audience is a sweet spot for the two ED brands.

NFL loses Viagra, Cialis as advertising partners

According to a report from Advertising Age, Pfizer, the makers of erectile dysfunction products Viagra and Cialis, will not be buying advertising time on NFL games for this upcoming season. Viagra has not aired an ad since May 15 and the company has no plans for the name-brand product to re-appear in advertising. This spells bad news for the NFL, who made about $50 million from their advertisements during the 2016 season. The NFL can thank its advertisers for their continued profits and increased payrolls across the league, but two of the big guns appear to be dropping out of the picture for the 2017 season. Both products will be available as generic drugs in the near future, so Pfizer no longer appears willing to promote the products as name brands.

NFL broadcasts lose Viagra, Cialis as major advertisers

That's bad news for the NFL's network partners: Last season, the makers of Viagra and Cialis spent more than $50 million airing commercials during NFL games. Advertising Age reports that the makers of both Viagra and Cialis have declined to buy any advertisements on NFL games for the coming season. That's a massive change for two products that were once among the top advertisers on NFL games. Posted by Michael David Smith on July 10, 2017, 6:45 AM EDTTV ad sales for NFL games have been flaccid this offseason, and erectile dysfunction drugs are part of the reason. The reason is apparently less about the NFL's ratings decline last season than about pharmaceutical patents: Both Viagra and Cialis will soon be available as generic drugs, and therefore their makers no longer feel the need to advertise the name brands.


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